← All insights

Seller guide

What used commercial equipment is actually worth

Sellers usually arrive with one of two numbers: what the equipment cost new, or what a scrap merchant offered. Neither is close. Resale value in business equipment is driven by how easily the next operator can put the item to work, and that is a different question from condition alone.

What actually moves the price

  • Demand in the category right now, not demand when you bought it.
  • Whether the model is still supported, and whether parts and consumables are still available.
  • Completeness: tooling, accessories, cabling, manuals, licences and fixings.
  • Documentation: service history, inspection records, certification and ownership evidence.
  • How hard it is to remove, load and transport.
  • Whether the quantity is matched, where quantity matters.
  • Condition, honestly described, including the faults.
  • How quickly you need it gone.

Replacement cost is the wrong anchor

What you paid tells a buyer nothing. What a comparable used item currently sells for tells them everything, and they will look. Anchoring on your original invoice is the most common reason a listing sits unsold for months and then gets scrapped at a fraction of what it would have made at a realistic figure on day one.

The useful comparison is the price of the nearest alternative the buyer could actually buy this week, adjusted for what yours includes that the alternative does not.

Urgency is a discount you pay

Equipment sold against a lease expiry, a site closure or a clearance deadline sells for less, and everybody in the trade knows it. The single cheapest thing a seller can do to protect value is start earlier. A month of exposure at a sensible price beats a week of exposure at any price.

If the deadline is real and cannot move, say so and price accordingly rather than holding out and then accepting far less in the final fortnight.

Describing faults raises the price

This is counter-intuitive and it is consistently true. A trade buyer prices in unknown risk, and the discount they apply for an unexplained gap is almost always larger than the discount for a disclosed fault. Listing the damage, the hours and the reason for sale removes the buyer's worst-case assumption.

It also survives the inspection. A deal that collapses on viewing costs both sides more than the lower price that would have closed it.